Flexible Approach

We believe a flexible approach is essential and never more so than in today's economic environment. Many clients prefer a fixed monthly retainer fee so they know exactly what level of service they will receive each month. A retainer offers consistency and ensures the brand is always kept in the spot light.

As well as retainers, Sweet PR also offers public relations support that is project based, often to promote a new product launch, seasonal focus or a consumer event. Projects are a useful way of keeping your brand in the public eye for a smaller budget or to test the water. Projects are individually priced and clear expectations and targets are agreed.

We also create bespoke ‘do it yourself’ packages for small companies that help them take control of their own public relations activity. We call this service ‘Flatpack PR’.

Flatpack PR can give you the right tools to do the job yourself, from bespoke and targeted media lists, to a well written and powerful press release on your brand. We can work with you to brainstorm media hooks or creative ideas and then supply you with the right tools to implement the activity yourselves.

We’ll help you get started with a little training and share our top tips and techniques for dealing with journalists and maximising your presence on the page.